HARMAN AUSTRALIAN DISTRIBUTION SHAKE-UP
Harman Professional Solutions has consolidated distribution of AKG, BSS, Crown, dbx, Lexicon, JBL and Soundcraft solutions in Australia by strengthening ties with longtime distribution partners AV Technology (avt) and CMI Music & Audio.
Building on 25 years of experience representing AMX audio video control systems, avt will expand its portfolio to include the complete Harman integration and installation audio product suite. Strengthening its 35-year relation with Harman, CMI will represent the retail, recording and prosumer audio in addition to current Harman portfolio including Digitech and Axys Tunnel Solutions. All other Harman distribution in Australia and New Zealand remains unchanged.
“At the conclusion of an extensive review process, we identified reducing complexity and taking a solutions-driven approach as fundamental processes for improving customer experience,” said Ramesh Jayaraman, VP and GM, Harman Professional Solutions, APAC. “The new distribution model leverages over 60 years of collective experience between avt and CMI in the Australian market, and will provide customers greater clarity through simplified sales and support structures. Delivering on this strategy also creates the opportunity for further investment and expansion by Harman Professional Solutions in the Australian market, as avt and CMI extend their capabilities and support across the entire Harman Professional audio range.”
Support, warranty and repair of Harman Professional products in Australia will transition to avt and CMI on February 1, 2018. Warranty terms and inclusions will not be affected.